Trendy Bag Accessories in 2025: What Is This Labubu Creature and Why Is Everyone Hanging Keychains?
Want to read about some fun toy animals? Place a few bets on National Casino and find out why we’re hanging keychains on our bags even though we’re not kids anymore.
In 2025, street fashion has become more vibrant, personal, and… a little toy-like. If you walk around the city and see that every second girl (and sometimes even guys) has something soft, fluffy, and colorful hanging from their bag — you’re not alone. This is the new wave of fashion centered around bag charms, keychains, and especially — a toy named Labubu.
But what is this Labubu anyway? Where did it come from, and why have we suddenly started turning our bags into mini zoos? Let’s dive in.
Who Is Labubu?
Labubu is a small fairytale creature with bunny-like ears, bead eyes, and a quirky little face. It’s a bit wild, but undeniably cute. Right away, you can tell — it’s not your average adorable mascot like Pusheen or a Pokémon. Labubu has personality: it’s a bit mischievous, slightly naughty, but incredibly lovable.
The toy comes from Hong Kong and was created by the artistic duo behind Pop Mart and The Monsters. Labubu is one of the main characters in their universe filled with weird but charming creatures. They all fall under the “art toys” category — collectible designer figurines that are hugely popular in Asia and increasingly gaining traction in Europe.
Initially, Labubu was sold as a collectible figure. You’d buy a box without knowing which character you’d get — the classic “blind box” format. For many, this became a hobby. Some collect all the creatures, others hunt for rare ones. Then came the next trend wave: keychains, bag charms, mini plushies to hang on backpacks and handbags.
How Did Labubu Become a Bag Styling Icon?
Labubu fever began in China and South Korea, where street fashion has always been full of unique accessories. Girls started attaching these creatures to their bags, adding chains, ribbons, sparkly badges, and even tiny mirrors. It went viral on platforms like TikTok and Xiaohongshu (China’s Instagram equivalent).
Soon the trend made its way to Europe. In 2024, it was just getting started, but by 2025, Labubu is everywhere. The trend isn’t just about one keychain — it’s about creating a full-on accessory composition: Labubu, a plush bee, a lettered chain, maybe a meme sticker. The overall vibe is playful, colorful, and very expressive.
By the way, Labubu comes in different “professions” and characters — Chef Labubu, Astronaut Labubu, Knight Labubu. So everyone can choose the version that suits their vibe. It’s like a bag avatar — you’re showing the world who you are through a tiny toy.
What Other Charms Are in Style?
Although Labubu is the star of the trend, it’s not alone. In 2025, a wide variety of bag accessories are popular:
- Plush toys — anything soft and cute is trending.
- Chains and straps — especially with pearls, letter beads, or chunky plastic.
- Keys and name tags — perfect for adding personality.
- Mini cosmetic pouches — stylish and practical.
- Clear pouches with cards, photos, and stickers — personalization is everything.
The main rule: nothing too serious. It’s all about spirit, humor, and creativity. A bag is no longer just an item — it’s a canvas for self-expression.
Why Is Hanging All This Stuff on Bags So Trendy Right Now?
That’s a great question. Why did it suddenly become cool to make your bag look like a school backpack full of trinkets?
Here are a few reasons:
- Nostalgia for Childhood
Many fashion lovers in 2025 grew up in the 2000s or 2010s. Back then, keychains, pins, and stickers were everywhere. Now it’s all coming back — just as adult fashion, but cooler and more refined. - Individuality Over Brands
People used to chase labels — Chanel, Louis Vuitton, etc. Now the focus has shifted. It’s not about how expensive your bag is, but how you decorate it. Even a simple bag can stand out with the right styling. - Asian Fashion Influence
Korean and Japanese fashion always pays attention to details. A girl with a chain, a plush bunny, and a mirror hanging from her bag? Totally normal there. Europe and CIS countries are now embracing this cute, soft, and playful aesthetic. - The Era of TikTok and Social Media
Accessories = content. A colorful bag with plush creatures looks great in photos and videos, grabs likes and comments. People want to be noticed — and a decorated bag is a way to make a statement. - The Need for Comfort and Warmth
In a world full of stress, conflict, and bad news, a little plush toy on your bag can bring a sense of calm, joy, and coziness. It’s like a charm or a lucky totem.
So Should You Hang Charms on Your Bag?
Absolutely — if it brings you joy. The most important thing is that the accessories make you happy. Some might choose Labubu, others a childhood keepsake keychain, or even a charm shaped like a dumpling. It doesn’t really matter.
What matters is that fashion is becoming more human. We’re not dressing to show off status anymore — we’re showing mood, personality, and soul. And if one tiny toy can make someone smile — then why not?
So yes — Labubu, bees, chains, and charms on bags aren’t just a trend. They’re a way to make life a little brighter and warmer.
